Toopy and Binoo Digital Strategy
Toopy and Binoo
Toopy and Binoo, Season 4
Echo Media + FootStomp Productions
2025 to present
As Founder and Head of Creative and Production at FootStomp Productions, I oversaw a variety of projects to support the launch of Season 4 of Toopy and Binoo on CBC Kids, SRC, and TFO.
My skills:
📱Website Creative Direction & Interactive Development: planned and lead creative on the Toopy and Binoo website and its content. Worked on conceptualization of a new Toopy and Binoo interactive experience project that is currently in the funding application stage.
🗣️ Audience Development: Crafting and implementing an engaging social media strategy across multiple channels.
🖥️ YouTube Strategy: Managing and analyzing channels.
📝 Content Creation and Optimization: Exceptional writing and editing skills, SEO optimization for web content, and crafting engaging and compelling copy.
📅 Content Calendar Management: planning and organizing content schedules.
🎨 Visual Content Creation: Creating visually appealing content.
📱 Web and Video Analytics: analyzing website traffic and user behaviour, and making data-driven decisions.
🤝 Collaboration and Communication: Coordinating with brand owners, designers, developers, content creators, and cross-functional teams.
Highlights
toopyandbinoo.com
I led the creative direction, design, and development of the official Toopy and Binoo website — the whimsical digital home for one of Canada’s most beloved preschool brands.
The goal was to create an experience that felt playful while remaining seamless and practical for caregivers. From early concept through launch, I oversaw the full project lifecycle; directing design and UX, managing development, and ensuring brand consistency across every touchpoint. In addition to leading the build, I ideated and created original content for the platform, shaping how the characters, episodes, and interactive elements come to life online.
The result is a joyful digital experience that extends the world of Toopy and Binoo beyond broadcast and into an interactive space for families to explore together.
Toopy and Binoo website