Creative Direction for children’s games and digital experiences.

I bring together game design, storytelling, and an understanding of how children play to help teams create thoughtful, imaginative experiences.

audience development, website management, interactive experiences, digital strategy Jessica McLaughlin audience development, website management, interactive experiences, digital strategy Jessica McLaughlin

Toopy and Binoo Digital Strategy

I led the digital strategy and creative production supporting Toopy and Binoo’s Season 4 launch, bringing the brand to life through a playful new website, original content, and social media and YouTube strategies that connect with children and families.

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Creative Direction & Storytelling

I shape characters, worlds and content across children’s games, entertainment and digital platforms. My experience spans creative direction for Peppa Pig and TVOkids games, alongside current digital strategy work for Toopy and Binoo.

Games & Interactive Experiences

I bring together game design, narrative and user experience to create engaging interactive experiences. My work includes leading children’s game teams at Hasbro and TVO, with playtesting and feedback helping guide creative decisions.

Digital Strategy & Audiences

I bring together game design, narrative and user experience to create engaging interactive experiences. My work includes leading children’s game teams at Hasbro and TVO, with play testing and feedback helping guide creative decisions.